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Consumer demand: The big supply chain question mark

on: June 30 ,2020 In: Developing News

  • Fifty-one percent of shippers consider the lack of clarity on consumer demand to be the biggest supply chain bottleneck they are seeing as a result of the COVID-19 pandemic, according to a CalAmp and Reuters Events survey of 587 supply chain executives, including 202 shippers, from across the globe.
  • "The pandemic has introduced unexpected volatility into customer demand, making it even more difficult to discern demand patterns," according to a white paper released along with the survey. "Furthermore, silos between sales and operations has hindered data-sharing which would have proven useful in navigating these issues."
  • Some larger retailers have dealt with increased demand for groceries and household items by tuning routing and capacity management systems for smaller baskets and shorter delivery windows, the report said.

Read the full article at Supply Chain Dive – 30th June 2020

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